Snooki Gets Defeated By Snooky The Underwater Cat In Trademark Bid
Government officials have rejected “Jersey Shore” cast member Nicole “Snooki” Polizzi’s application to trademark her nickname so she can slap it on books.
U.S. Patent and Trademark Office (USPTO) records show that registration of a “Snooki” mark for “printed matter, namely books” was recently refused because of a “likelihood of confusion” with a previously issued trademark. That 2004 mark was, amusingly, for “Adventures of Snooky,” a children’s book featuring a cat who gets knocked overboard while on a family fishing trip.
Here’s how the publisher describes Snooky’s underwater escapades: “Join Snooky as he makes many new friends searching for his family under the sea. Find out what happens when Snooky’s new friends run into danger. Can he help save them? Will Snooky ever find his lost family?”
Snooky (left) and Snooki (right) are pictured above.
Though stymied by a fictional cat, Polizzi “may respond to the refusal by submitting evidence and arguments in support of registration,” according to USPTO flings. On a positive note for Polizzi, her application to trademark “Snooki” for use in “Entertainment in the nature of personal appearances by a television personality” appears on track.