Toby Keith

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Toby Keith Rider

Toby Keith

Toby Keith won't be undersold--by a warm-up band, that is. The country singer demands that his opening act match his price on all concert swag offered for sale. And don't even think about trying to push your own line of glow products or flowers on concertgoers, since Keith has the "roaming glow ring, glow rose, and live rose" market cornered.

As for the so-called Big Dog's sponsor, Coors provides "all the beer for the Toby Keith Rider." But the Colorado brewer might be a bit surprised/pissed to learn that when Toby boards his tour bus after a show, a 12-pack of European favorite Newcastle is waiting for him. (5 pages)

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