DOCUMENT: Celebrity

Schtick For Sale: More Howie Hypocrisy

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stern stern_thursday

As a radio pitchman, Howard Stern has no equal. From soft drinks to mattress outfits to used car dealers, the DJ shills for his sponsors with messianic zeal. But you don't actually think he believes all that crap, do you? Here's a sworn affidavit, filed in connection with a federal lawsuit brought by an ex-advertiser, proving that Stern's schtick is for sale.