DOCUMENT: Celebrity

Sex And The Yogi

Yankee great sues TBS for misappropriating his reputable name

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Sex And The Yogi

JANUARY 31--Claiming that his good name has been sullied by a 'Sex and the City' advertisement, baseball legend Yogi Berra has sued Turner Broadcasting System for $10 million. In the below New York State Supreme Court complaint, Berra, 79, contends that TBS improperly used his name in outdoor ads (on buses and subway kiosks) promoting the cable channel's reruns of the racy HBO show starring Sarah Jessica Parker. Noting that he is a married grandfather and a 'deeply religious man who has maintained and continues to maintain a moral lifestyle,' the former New York Yankee claims that he has been tainted by the ad, which references the loose lifestyle of 'Sex' character Samantha, portrayed by Kim Cattrall. The offensive ads, Berra reported, sought the definition of the term 'Yogasm.' One of the possible definitions listed in the ad was, 'b) sex with Yogi Berra.' The correct answer was 'c) what Samantha has with a guy from yoga class.' (11 pages)